It's always been the case that about 75% of the public support things like background checks, the problem is they don't care a lot. Guns are the No. 1 priority of the people who hate gun control, and the No. 32 priority of people who support it.

Franklin Zimring

Categorized in : Politics

It's a politically sophisticated way to change the nature of the debate, the point is not to increase the percentage of support, but to increase the intensity of support. It's not to make more people support gun control. It's to make them care about it.

Franklin Zimring