We realized the best way to monetize content was through a subscription model. Trip Adler More Quotes by Trip Adler More Quotes From Trip Adler We see ourselves as the world's digital library. That can be a lot more than books. We do want to expand to other types of content: sheet music, magazines, user-generated content. Trip Adler library digital music world Entrepreneurship is about tackling big problems - often non-obvious problems - that will have a meaningful impact on the world, and this usually involves solving these problems in counterintuitive ways. Trip Adler problems will impact world I think the most important trait for an entrepreneur is persistence. When you try to do something new and difficult, you are more likely to fail than to succeed. Trip Adler new think you persistence When most people hit failure, they give up, but good entrepreneurs simply treat failure as a learning experience and use it to fuel and inform their next move. Trip Adler good failure learning people I'm not sure I'd go back and do anything over in my life. I've definitely had my fair share of failures and moments where I wasted my time or that of other people, but if I did those moments over, I'd have missed out on so many lessons. Trip Adler my-life time life people If we're going to build hardware, the thing we want to do is build reading goggles, so you can do hands-free reading. Trip Adler build you reading want Holding a book you're reading is kind of old-school. Trip Adler you kind reading book Books is our main type of content, but we include user-generated content and will include other verticals such as scientific papers, sheet music, and comic books. Trip Adler content books will music Just as it can be addictive to be in a real world bookstore or library, it's the same on the Web. Trip Adler just library real world Readers can read what they want and easily switch to other books, so we're seeing a lot of reading behaviors. Some verticals attract different usage than others. We can spot reading patterns. Trip Adler some different reading want Anytime there is a new, interesting space that comes along, there are a bunch of companies that enter the market. Trip Adler market new space interesting The subscriptions were working so well, and on top of that, we saw the success of Netflix and Spotify and thought, 'We can create a similar kind of experience for books.' Trip Adler thought netflix experience success The original idea was to make it easy to publish content on the Web and find an audience. What we learned from publishers is that the thing they want the most is more readers and more revenue. Trip Adler find more easy want I learned how important timing is; having a really good idea five years ahead of its time is practically worthless. Trip Adler ahead good important time If I make a good product and deliver value to users and to the world, the financial gains will come. Trip Adler value will good world The more you learn, the more you realize how much there is to learn. Trip Adler realize more how you I was in the class they made 'The Social Network' about. Trip Adler about social made class We actually determine whether the book is read and make payments to the publisher based on that. Trip Adler read make determine book In a startup, in the early days, it can be hard to explain what you do. Trip Adler explain days you hard I was talking to my dad, who's a neurosurgeon. He had this academic paper he wanted to publish. Journals take about 18 months to publish a paper, and he just wanted to get things up there. Trip Adler just things dad talking
