A logoless company is a faceless man David Airey More Quotes by David Airey More Quotes From David Airey Do not seek to change what has come before. Seek to create that which has not David Airey design A logo doesn't need to say what a company does. Restaurant logos don't need to show food, dentist logos don't need to show teeth, furniture store logos don't need to show furniture. Just because it's relevant, doesn't mean you can't do better. The Mercedes logo isn't a car. The Virgin Atlantic logo isn't an airplane. The Apple logo isn't a computer. Etc. David Airey apples airplane mean Without professionalism I'd be an amateur, and the clients I want don't hire amateurs. David Airey professionalism clients want
