Advertising is the price companies pay for being unoriginal. Yves Behar More Quotes by Yves Behar More Quotes From Yves Behar Designers have a responsibility to show the future as they want it to be - or at least as it can be, not just the way an industry wants it to be. Yves Behar responsibility want way To the optimist, the glass is half full. To the pessimist, the glass is half empty. To the engineer, the glass is twice as big as it needs to be. Design is how you treat your customers. If you treat them well from an environmental, emotional, and aesthetic standpoint, you're probably doing good design. Yves Behar design emotional glasses You can't do good work on a short-term contract. You need to be engaged over a period of time. Yves Behar good-work periods needs Sometimes you can find peace of mind by transferring yourself to different situations. They're just reminders to stay... calm. Yves Behar stay-calm different mind Our principal role as designers is to accelerate new ideas and the adoption of new ideas. Yves Behar new principal new-ideas ideas Part of my life is spent designing in urban centers, and part of my life has been spent in factories. But the other part of my life is spent in nature. Yves Behar my-life urban nature life Everything has yet to be invented. I never say 'green' - I say 'greener.' It's greener simply because this is a continuum of change, improvement and discovery. Yves Behar never green improvement change My mantra is: 'Good design accelerates the adoption of new ideas.' Yves Behar new good design ideas The biggest challenge is that when people look at low price point products, they essentially invest less money in development, innovation, and new technology. And in order to innovate at a lower price point, and make sustainability attainable to the masses, you have to invest more. But that's counterintuitive for a lot of businesses. Yves Behar you innovation technology money If you don't love something, it's not functional, in my opinion. Yves Behar something you opinion love I'm interested in technology for the masses. Good tech design should not just be for enthusiasts but for the general public. It should be something that touches everyone. Yves Behar everyone good design technology I've been influenced by some of the greatest designers. Charles Eames. And Bruno Munari in the '50s in Italy - when they had to retool the industry of war into an industry to help society. In a way, I'm influenced by designers that were there at a radical time of change. Yves Behar society change time war Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If it isn't ethical, it can't be beautiful. But if it isn't beautiful, it probably shouldn't be at all.' Yves Behar aesthetic aim important beautiful Design needs a new relationship with the world, one that is more focused on our planet's needs. Yves Behar new design relationship world Steve Jobs changed my life. He also changed the life of every designer. Yves Behar my-life he changed life When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Okay, are you ready to be the Steve Jobs?' Few are up to the task. Yves Behar you okay design want The notion of 'reduce and refine' is one I've pursued. I truly believe that by making things less complex, by finding innovative ways to make sustainability affordable, we can advance the notion that it is possible. Yves Behar finding things sustainability believe I want to work on things that aren't self-evident, to propose things that are radically different and game-changing. Yves Behar things different want work What I learned from my years in Silicon Valley is that design can have a primary role in how a business is shaped, how a company can be design-driven. In my experience of large industry in Europe, that knowledge has been lost. Yves Behar design experience business knowledge I wanted to be a writer as a teen... so storytelling was my first love. In my late teens, design became an obsession as I realized that I could express myself through the medium. Much later, when I founded Fuseproject in 1999, our slogan became 'design brings stories to life.' Yves Behar myself design love life
