I've written books on advertising-cheque books. Alan Sugar More Quotes by Alan Sugar More Quotes From Alan Sugar Once you decide to work for yourself, you never go back to work for somebody else. Alan Sugar back-to-work sugar If you enjoy what you do, don't be afraid of expressing your enthusiasm. Enjoyment is infectious. Alan Sugar enjoyment enjoy enthusiasm A good leader is not necessarily the most popular person in their business, but the best ones are liked because they are respected for their clarity and vision. Alan Sugar leader success inspirational An entrepreneur is not what you call yourself, it's what someone calls you in recognition of what you've achieved. I call Richard Branson an entrepreneur. Rupert Murdoch called me one. Anybody who stands up and says: 'I'm an entrepreneur' needs shooting. You'll drive people crazy. Alan Sugar entrepreneur crazy people Don't try to blame the rest of the world. The blame only lies with you. Recognize that immediately. Alan Sugar trying lying world Start small and with your own money. Alan Sugar Effective leadership is about earning respect, and it's also about personality and charisma Alan Sugar charisma personality earning There are two fools in every marketplace; one asks too little, one asks too much. Alan Sugar stupidity littles two Success comes more quickly to the entrepreneur that follows his instincts rather than following the progress of his competitors. Alan Sugar intelligence entrepreneur wisdom I don't like paying 50 per cent of tax. Alan Sugar cents taxes Love what you do and do what you love, Alan Sugar what-you-love unhappy self Above all, in order to gain respect, you need to be true to yourself. There is no point in trying to be brutal if it's not in your nature; there is no point in trying to be suave and sophisticated if it doesn't come naturally. Alan Sugar trying order needs I am not looking for a friend; if I want a friend I'd buy a dog. Alan Sugar dog want friendship Market leaders inevitably slip into decline when they tell the people what they want instead of giving the people what they want. Alan Sugar market-leaders business people During negotiations nothing is gained by attacking people's comfort zones. Alan Sugar business comfort people Nobody can honestly say that they never lie. Alan Sugar never-lie honestly lying I never experienced any feelings of closeness and caring from my parents. Alan Sugar parent caring feelings I have principles and I am not going to be forced to compromise them. Alan Sugar sugar compromise principles I got on a high believing everything I would produce was going to sell at the rate I wanted. Alan Sugar rate produce believe I don't make enemies, it's just I'm not afraid to speak my mind, which can sometimes mean people don't like what I am saying Alan Sugar mind mean people
