My job is to make sure there's something about each dress that ignites the bride's imagination.

Jenny Packham

Categorized in : Job Dress Bride Imagination

Sometimes simple accessories are all you need when your dress speaks for itself.

dress you simple sometimes

There is definitely a 'red carpet moment' to a bride's wedding day, but when designing for bridal, it is important to focus on the details that will captivate and capture the imagination of the bride - she has to fall in love with the gown.

day moment imagination love

There is such an emotional connection between the bride and her wedding dress, whereas in ready-to-wear you may just be focusing on color or prints for that particular season.

bride dress you wedding

Accessories are the perfect way to add something special. A hair comb or a beaded clutch can be a lovely detail to finish your bridal look.

look perfect hair way

All I ever aim to do is make beautiful evening wear.

wear aim evening beautiful

Think about the style of the occasion before you plan your outfit.

outfit think you style

With the bridal wear I love the fact that people show me their pictures about what I've done for their special day. It's lovely that I'm a part of someone's history.

day me love history

I think with bridal fashion, it moves very slowly.

slowly i-think think fashion

I've always really loved the '20s and the whole Art Deco time. I just think it was just the most amazing era for style and design.

loved style time art

A lot of my designs are inspired by the 1930s, when people were fabulous at dressing up. Then it just all kind of fell away.

dressing just fabulous people