Sometimes the most important job advertising can do, is to clarify the obvious. Jay Chiat More Quotes by Jay Chiat More Quotes From Jay Chiat Taking risks gives me energy. Jay Chiat risk energy giving I'm uncomfortable when I'm comfortable. I have to start something new-in the agency or in my personal life-every two years or so. Taking risks gives me energy. I can't help it, it's my personality. I'd like to think it's not really a compulsion toward high risks, but the spirit of an entrepreneur. Jay Chiat agency years thinking If you can't be bothered to work on Saturday, don't bother to come in on Sunday. Jay Chiat saturday sunday work The intellectual architecture means focusing on doing great work instead of focusing on agency politics. Jay Chiat agency intellectual mean We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in. Jay Chiat office special dog How big can we get before we get bad? Jay Chiat advertising bigs You start losing a client the moment you get it. Jay Chiat advertising clients losing Charlie Rose is the ultimate ad. Jay Chiat charlie ads rose I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range. Jay Chiat advertising economy long Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products. Jay Chiat technology opportunity numbers One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that's of value to Web sites. Jay Chiat news confusion way In the '20s they were telling us wed all have our own private plane and take vacations to the moon. Jay Chiat vacation economy moon My real talent was for losing clients. Jay Chiat clients real losing It's hard to build a brand, competitively, and tell people what you do as well. Jay Chiat brands wells people Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry. Jay Chiat advertising-agencies frank advertising We set up a beta site, a test site, with movie, music and book reviews. If you're reading them and you want to buy a book or a ticket for a movie that's reviewed on the site, you can do that without leaving our site. Jay Chiat leaving reading book Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM. Jay Chiat phones technology writing Research we've done seems to indicate that people who are on the Net like the idea that they don't have to leave what they are reading to go buy something. Jay Chiat reading people ideas The team architecture means setting up an organization that helps people produce that great work in teams. Jay Chiat team organization mean If you really think about it, when watching television, you have product placement all the time. Jay Chiat economy television thinking
