The goal [is] not only to earn high returns at the top of the cycle but also to avoid giving them back at the bottom. Duff McDonald More Quotes by Duff McDonald More Quotes From Duff McDonald Any chief executive who hires a consultant to give them strategy should be fired. Duff McDonald strategy should giving When you're in a commodity business, the only way to thrive is to be a low-cost producer. And when you're selling money, you're in a commodity business. Duff McDonald banking cost way
