The more hooks an idea has, the better it will cling to memory. Chip Heath More Quotes by Chip Heath More Quotes From Chip Heath The most basic way to get someone's attention is this: Break a pattern. Chip Heath patterns attention way The first problem of communication is getting people's attention. Chip Heath communication attention people Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices. Chip Heath decisions-we-make luck choices Lots of us have expertise in particular areas. Becoming an expert in something means that we become more and more fascinated by nuance and complexity. That's when the Curse of Knowledge kicks in, and we start to forget what it's like not to know what we know. Chip Heath nuance experts mean To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask? Chip Heath communication needs thinking Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion. Chip Heath laziness people looks Knowledge is rarely enough to spark change; it takes emotion to bring knowledge to a boil. Chip Heath emotion When you’re at the beginning, don’t obsess about the middle, because the middle is going to look different once you get there. Chip Heath middle different looks One of my favorite bloggers who can articulate his ideas clearly is Avinash Kaushik. The only problem? His ideas are so awesome his posts are a mile long, but I promise they are worth the time. Chip Heath long promise ideas Anger prepares us to fight and fear prepares us to flee. Chip Heath anger fighting fear What’s working, and how can we do more of it? Chip Heath The more we reduce the amount of information in an idea, the stickier it will be. Chip Heath amount information ideas The Aha! experience is much more satisfying when it's preceded by the huh experience. Chip Heath satisfying Just look for a strong beginning and a strong ending and get moving. Chip Heath strong looks moving What questions do I want my audience to ask? Chip Heath audience asks want Once we know something, we find it hard to imagine what it was like not to know it. Chip Heath imagine knows knowledge What looks like resistance is often a lack of clarity. Chip Heath clarity resistance looks Most analysts are SO SMART and have amazing ideas, but they can't convey their genius ideas to others. Chip Heath smart genius ideas The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to LACK that knowledge. Chip Heath given imagine impossible What looks like a people problem is often a situation problem. Chip Heath problem people looks
