The most interesting things you learn in an interviews come from the: 'interesting', 'tell me more' Emmett Shear More Quotes by Emmett Shear More Quotes From Emmett Shear You want to learn about what's already in their heads. You want to avoid putting things there. Emmett Shear want The most common mistakes are showing people your product- don't show them your product, it's sort of like telling them bout a feature. Emmett Shear mistake common people This is true for most new products. The majority of people you're competing with are non-users. They are people who have never used your service before. And what they say is actually the most important. What they say is the thing that blocks you from expanding the size of your market with your features. Emmett Shear block important people A goal of Twitch is to be wherever gamers are, whether its on laptops and handheld devices or integrated into gaming consoles and software. Emmett Shear gamer laptops goal It's one of the most validating things you can do for a product is go out there and get them to commit to pay you up front. Emmett Shear commit can-do pay Most startups are not just built for the person who is using them. When you do that, every now and then you get really lucky and... are representative of some huge class of people who all want the same thing you do... but very often that just turns into a side project that doesn't go anywhere. Emmett Shear lucky class people If you just talk to who's easy to talk to, you're not really getting the best data. Emmett Shear data ifs easy I wish I could tell you the recipe for figuring out who the target user is for your product and who your users should be, but... there isn't a recipe. It comes down to think really hard and use your judgement to figure out who you're really building this for. Emmett Shear judgement wish thinking The pool of people you care about is going to shift over time. Emmett Shear pool care people People don't like silence, so they'll keep talking to fill the void. Emmett Shear silence talking people That's actually one of the most disappointing things about doing user interviews and user feedback, which is why I think... people don't do it. You're going to get negative news about your favorite pet feature most of the time. Emmett Shear pet people thinking People who are using your product and putting up with all these issues, means that they are not actually the biggest problems. Emmett Shear issues mean people The crucial people to get your product started for the first 6 months are not who will be using it 3 years later. Emmett Shear months people years Sales is this cure all for this problem. Get people to give you their credit card and I guarantee you they're actually interested. Emmett Shear giving cards people Who would you talk to? That is the first question for almost any startup that you need to answer. Who is my user and where am I going to find them? Emmett Shear answers needs firsts You have this idea that you think is awesome. You want to have that broadest group you possibly can. You don't want to just talk to 1 type of person and learn that, you want to get familiar with the space. Emmett Shear space ideas thinking The instant they say something you don't expect or already know, you should drop into detective mode. Emmett Shear instant detectives should Given the huge number Xbox owners and how many of them love gaming spectatorship, its a natural fit to bring the Twitch experience to the 360. Emmett Shear xbox fit numbers Recording interviews is like magic. a) It stops you from taking notes in the middle and b) you can play that recording for people. Emmett Shear magic play people Users think they know what they want, but you get the horseless carriage effect where you're getting asked for a faster horse. Emmett Shear horse want thinking
