We must learn what customers really want, not what they say they want or what we think they should want. Eric Ries More Quotes by Eric Ries More Quotes From Eric Ries Don’t be in a rush to get big. Be in a rush to have a great product. Eric Ries creating success motivational The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort. Eric Ries minimum effort team The only way to win is to learn faster than anyone else. Eric Ries faster winning way What differentiates the success stories from the failures is that the successful entrepreneurs had the foresight, the ability, and the tools to discover which parts of their plans were working brilliantly and which were misguided, and adapt their strategies accordingly. Eric Ries entrepreneur tools successful Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn’t mean it cannot be managed. Eric Ries unpredictable-things innovation mean If we do not know who the customer is, we do not know what quality is. Eric Ries quality customers knows Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence. Eric Ries institutions chance world A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty. Eric Ries extremes new-products institutions In the old economy, it was all about having the answers. But in today’s dynamic, lean economy, it’s more about asking the right questions. A More Beautiful Question is about figuring out how to ask, and answer, the questions that can lead to new opportunities and growth. Eric Ries growth opportunity beautiful As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does not contribute directly to the learning you seek. Eric Ries effort simple doe Progress in manufacturing is measured by the production of high quality goods. The unit of progress for Lean Startups is validated learning-a rigorous method for demonstrating progress when one is embedded in the soil of extreme uncertainty. Eric Ries quality-goods soil progress Start-up success is not a consequence of good genes or being in the right place at the right time. Success can be engineered by following the right process, which means it can be learned, which means it can be taught. Eric Ries genes taught mean Reading is good, action is better. Eric Ries good-actions reading action Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know. Eric Ries psychology want people Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires. Eric Ries entrepreneurship creating kind In a startup, both the problem and solution are unknown. Eric Ries problems-and-solutions solutions problem Products a start-up builds are really experiments…Learning about how to build a sustainable business is the outcome of those experiments [which follow] a three-step process: Build, measure, learn.” “[A startup is] … an organization dedicated to creating something new under conditions of extreme uncertainty. Eric Ries creating three organization I believe for the first time in history, entrepreneurship is now a viable career. Eric Ries careers believe firsts Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize. Eric Ries small-numbers zero imagination A pivot is a change in strategy without a change in vision. Eric Ries strategy entrepreneur vision
