We need to digitize from the inside of our business, but at the same time, finding the best solutions will require our industry to partner with companies across a wide range of industries. Soren Skou More Quotes by Soren Skou More Quotes From Soren Skou With the sanctions the Americans are to impose, you can't do business in Iran if you also have business in the U.S., and we have that on a large scale, i don't know the exact timing details, but I am certain that we're also going to shut down. Soren Skou top-news When we talk about 'smart transportation,' it is more than moving cargo from A to B. Digitization within transport and logistics means seamless service to our customers, visibility in the supply chain, and driving a more efficient business. Soren Skou service driving smart business Digitization and new technologies are rapidly changing all industries, forcing them to prepare for a tomorrow that is unpredictable. This also applies to the industry of container shipping, ports, and logistics, which largely has been driven by the traditional business models focused on optimizing how you move goods. Soren Skou new you tomorrow business We need to do whatever we can to defend ourselves against hacking. Soren Skou against whatever need hacking By using big data, it will also be possible to predict adverse weather conditions, rerouting ships to avoid delays, and monitor fuel data, thereby allowing companies to optimize their supply chains and the way they drive their business. Soren Skou drive business weather way I never predict freight rates; nobody can do that. Soren Skou freight predict nobody never Our priority has always been to have the lowest cost so we can be comfortable with weak freight rates. A big part of having the lowest cost is maintaining the largest network, and this means growing market share. Soren Skou big always comfortable weak Predicting oil prices is anyone's guess. Soren Skou guess prices anyone oil If we drive cost down, we will be able to live with low freight rates. Soren Skou live drive down will If you have a business that isn't growing the top line, it's very hard to deliver attractive returns to shareholders. Soren Skou top you hard business If we don't do our job well, then there's no doubt that big, strong companies like Amazon will look into whether they can do better themselves. Soren Skou better job look strong Sea freight is by far the cheapest, most economical way to move goods. Soren Skou far move sea way What drives the attractiveness of a trans-shipment hub are really three things. Location, location, location is very helpful. But so is productivity - a stable labor force and getting ships in and out as quickly as possible. And then, getting costs as low as possible will drive carrier behavior. Soren Skou drive will three behavior As a global carrier, we always have a positive view on investment in infrastructure that supports our industry. Soren Skou view always investment positive We believe infrastructure is key to economic growth, and we will do what we can to develop infrastructure in India. Soren Skou will india growth believe Investing in ports with partners is a very common model for us. Soren Skou model us very investing Port investments entail a lot of money, and having a partner who can share the risk makes a lot of sense. Often, it makes sense to have a local partner. Soren Skou partner who risk money For Maersk Line, it is never great to compete with somebody who, by definition, can't go bankrupt. Soren Skou never who great go The investments and costs you have to put into digitalising means there will be an incentive for companies to merge. Soren Skou incentive costs will you It's easy to talk about digitalising things; it's quite difficult to do in a B2B environment. It's hard to digitalise that complexity. Soren Skou hard difficult environment easy
