You have to ask what the alternative is - does the consumer want to save his money, invest in shares or in physical objects such as the home? At the moment, given the low interest rate, he's tending to put it into consumption. Markus Sander More Quotes by Markus Sander More Quotes From Markus Sander Five years ago the front-page headlines were all about unemployment. But now you read about job growth everywhere so people are feeling less worried and they're spending more on durables like furniture and kitchens. Markus Sander company-news