Edward Bernays Professions : Public Relations Consultant Born : November 22, 1891 Died : March 9, 1995 Browse All Authors Top 48 quotes by Edward Bernays If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it. Edward Bernays control-someone knowing people If we understand the mechanisms and motives of the group mind, it is now possible to control and regiment the masses according to our will without their knowing it In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind. Edward Bernays small-numbers knowing thinking The conscious and intelligent manipulation of the organised habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. Edward Bernays nwo intelligent country We are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind. Edward Bernays small-numbers wire mind The only difference between 'propaganda' and 'education,' really, is in the point of view. The advocacy of what we believe in is education. The advocacy of what we don't believe in is propaganda. Edward Bernays differences views believe It is not necessary for the politician to be the slave of the public's group prejudices, if he can learn how to mold the mind of the voters in conformity with his own ideas of public welfare and public service. The important thing for the statesman of our age is not so much to know how to please the public, but to know how to sway the public. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. Edward Bernays government country ideas When I came back to the United States, I decided that if you could use propaganda for war, you could certainly use it for peace. And "propaganda" got to be a bad word because of the Germans using it, so what I did was to try and find some other words so we found the word "councelor of public relations". Edward Bernays united-states trying war No serious sociologist any longer believes that the voice of the people expresses any divine or specially wise and lofty idea. The voice of the people expresses the mind of the people, and that mind is made up for it by the group leaders in whom it believes and by those persons who understand the manipulation of public opinion. It is composed of inherited prejudices and symbols and clichés and verbal formulas supplied to them by the leaders. Edward Bernays wise believe ideas We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. Edward Bernays numbers men ideas The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people. Of course, the means and methods of accomplishing these ends have changed as society has changed. Edward Bernays three mean people The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest. Edward Bernays engineering freedom essence The American motion picture is the greatest unconscious carrier of propaganda in the world today. It is a great distributor for ideas and opinions. The motion picture can standardize the ideas and habits of a nation. Because pictures are made to meet market demands, they reflect, emphasize and even exaggerate broad popular tendencies, rather than stimulate new ideas and opinions. The motion picture avails itself only of ideas and facts which are in vogue. As the newspaper seeks to purvey news, it seeks to purvey entertainment. Edward Bernays today facts ideas Any person or organization depends ultimately on public approval, and is therefore faced with the problem of engineering the public's consent to a program or goal. Edward Bernays engineering organization goal We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. Edward Bernays nwo men ideas Men (people) are rarely aware of the real reasons which motivate their actions. Edward Bernays real men people People want to go where they wanted to be led. Edward Bernays want wanted people Modern business must have its finger continuously on the public pulse. It must understand the changes in the public mind and be prepared to interpret itself fairly and eloquently to changing opinion. Edward Bernays modern-business pulse mind Look for a situation in which your work will give you as much happiness as your spare time. Edward Bernays moments giving looks The best defense against propaganda: more propaganda. Edward Bernays propaganda defense If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway. But men do not need to be actually gathered together in a public meeting or in a street riot, to be subject to the influences of mass psychology. Because man is by nature gregarious he feels himself to be member of a herd, even when he is alone in his room with the curtains drawn. Edward Bernays psychology leadership men
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