Herb Lubalin Professions : Graphic Designer Born : March 17, 1918 Died : May 24, 1981 Browse All Authors Top 4 quotes by Herb Lubalin You can do a good ad without good typography, but you can't do a great ad without good typography. Herb Lubalin creativity design greatness Sometimes you sacrifice legibility to increase impact. Herb Lubalin impact sacrifice sometimes The better people communicate, the greater will be the need for better typography-expressive typography. Herb Lubalin typography people needs Typography can be as exciting as illustration and photography. Herb Lubalin typography illustration photography Similar Authors Bruno Monguzzi graphic-designer Brian Webb graphic-designer Armin Hofmann graphic-designer April Greiman graphic-designer Alvin Lustig graphic-designer Alexey Brodovitch graphic-designer All Authors