Howard Gossage Born : 1917 Died : 1969 Browse All Authors Top 7 quotes by Howard Gossage If you have a lemon; make lemonade. Howard Gossage lemonade fortune-cookie belief The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad. Howard Gossage real wise witty Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes. Howard Gossage powerful tools purpose I have been waiting twenty years for someone to say to me: "You have to fight fire with fire" so that I could reply, "That's funny-I always use water." Howard Gossage fighting fire years The buying of time or space is not the taking out of a hunting license on someone else's private preserve but is the renting of a stage on which we may perform. Howard Gossage hunting space may I don't know how to speak to everybody, only to somebody. Howard Gossage know-how speak knows I long for the day when advertising will become a business for a grown man. Howard Gossage advertising men long
