Susan Peckenschneider Browse All Authors Famous Quotes by Susan Peckenschneider Over the past year we’ve conducted insight sessions -- via direct interview, surveys, a consistent theme was to make [the loyalty program] more rewarding for them. We looked at competition and listened to member feedback. Outside of more ways to redeem points, they said, ‘help me with my travel experience.’. Susan Peckenschneider us We want our members to remain sticking with the program and to come back to our brand, and the best way to do that is to offer rewards that are enticing, relevant and valuable to their travel experience. Susan Peckenschneider us