Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalize their choices. Drayton Bird More Quotes by Drayton Bird More Quotes From Drayton Bird Understand the power of asking. Drayton Bird asking People only buy when they're ready to buy. Not when you're ready to sell Drayton Bird sells ready people Men fear to lose as much as they hope to gain. Drayton Bird loses gains men Most copywriters are like engines. They take a while to warm up to get to the point. Drayton Bird engines warm Kindly remember that the obvious is always overlooked. Drayton Bird overlooked obvious remember
